01
Visual direction and hierarchy
Block systems, typographic rhythm and a clear reading experience from the first scroll.
More than 15 years building digital projects for brands, companies and teams.
Design, front-end and technical SEO for websites that need to look sharper, load faster and turn visits into qualified enquiries.
Matthias Vera is a senior freelance web designer and developer based in Spain, working directly with US companies and agencies on bespoke websites, redesigns and high-performance digital projects.
About me
I focus on building clear experiences, well thought through and executed with precision. Every decision has a reason, every detail serves a purpose and every project is built to perform for real.
More than 15 years combining design, front-end development and search visibility for brands looking for something distinct, fast and genuinely useful.
A hybrid profile
I do not separate design from development.
A website should not only look good:
it needs to load fast, make sense and work from the very first scroll.
I approach every project as a complete system:
concept, hierarchy, front-end, CMS and visibility.
Background
My name is Matthias Vera. I have been designing and developing websites since 2007, mainly for corporate, editorial and product-focused projects.
I specialise in Drupal and custom front-end work, without templates, always aiming for clean and scalable solutions.
Process
I analyse every project from the perspective of business, structure and user needs.
I design and develop with a clear focus:
a custom, accessible website built to convert.
No templates. No noise. Just decisions that work.
What I focus on
Visual design, bespoke front-end, Drupal integration, technical SEO and content architecture. A cross-disciplinary approach so every website looks better, performs better and has a solid base to grow on.
Block systems, typographic rhythm and a clear reading experience from the first scroll.
Clean interfaces without templates, focused on detail, consistency and real flexibility.
Integrations designed so teams can edit, scale and maintain the site with clarity.
Semantics, content architecture and technical foundations so visibility makes sense.
Lightweight, clear and usable websites built to load fast and sustain a better experience.
Stack and tools
Awards
Ubiko Sports
Biocine Documental
Biocine Documental
Casa Aimé
Matthias Vera
MinimallStore
Nómadas Comunicación Creativa
Maratón de Murcia
Tercios Legends
Flor de Sal online shop
Contact
An idea, a redesign
or a website
that needs more visual judgement.
If you want clear direction, careful execution and a website built to attract the right people, tell me where you are right now.
Contact
Selected work
Services
I approach the website as a complete piece: visual direction, technical foundations and organic visibility working together so the experience looks better, performs better and helps attract the right people.
Structure, hierarchy and visual language so the website makes sense quickly and never feels like just another template.
Carefully built interfaces, CMS when it makes sense and a solid base so the website stays fast, editable and stable.
Architecture, optimisation and acquisition thinking to attract the right traffic without flattening the website.
Blog
Contact
If you have an idea,
a project or a challenge
that needs shape.
Tell me where you are right now and we can see how to turn it into a clear, visual website built to perform.
Development, Drupal, Figma, AI, performance, systems and design decisions told from real practice. This is where the full content lives, separated from the home page so every piece has room to breathe.
Contact
Here is the full project selection. Some are more editorial, others more technical or more direct, but they all share the same foundation: visual judgement, solid development and a structure built to work.
Contact
I do not approach the website as three isolated pieces. Visual direction, technical foundations and acquisition need to support each other so the result looks better, performs better and has a stronger chance of delivering.
Design
I work on structure, hierarchy and visual language so the website organises content better, gains personality and supports a clear reading from the first scroll.
It is not just about “looking good”, but about every block helping people understand what the brand offers, what matters and where the user should go next.
I organise content, journeys and priorities so the website is easier to understand, more comfortable to navigate and more useful for the people who land on it.
I turn the idea into real structure, defining weights, rhythms and relationships between blocks before moving into the finer visual layer.
I define typography, colour, contrast, composition and graphic tone so the interface has its own judgement and does not feel like a replaceable template.
I define components, states and visual rules so the experience stays consistent, easier to maintain and simpler to scale.
Development
I build fast, clean and maintainable websites, with carefully crafted front-end work and the right technical base for each project, without overcomplicating the architecture for the sake of it.
When editorial management is needed, I work with a CMS. When it adds nothing, I prefer lighter solutions. The technical decision always responds to the real use of the site.
I build interfaces faithful to the design, well resolved in detail and with solid behaviour so the experience does not lose quality once it reaches the browser.
I choose the foundation according to the project: CMS if content management is needed, static or hybrid when speed, simplicity and lower maintenance should take priority.
I make sure the website responds properly across devices, preserves hierarchy and resolves focus, contrast and navigation with stronger standards.
I work on page weight, structure, resource loading and integrations so the website stays fast, stable and does not become fragile every time it is updated.
SEO
I build the website so it has a better chance to rank, attract qualified traffic and convert better, without sacrificing clarity or visual direction just to chase visits.
I do not see visibility as a layer added at the end, but as a consequence of good architecture, solid technical foundations and better focused content.
I review indexation, structure, performance, hierarchy and technical signals so the search foundation is properly resolved from the start.
I organise services, pages and relationships between blocks so Google and people alike understand what the website offers and how it is structured.
I refine messaging, headings, calls to action and key pages so the content does more than describe: it also helps attract better leads.
I analyse journeys, drop-off points and behaviour to detect real improvements in acquisition, clarity and conversion potential.
Contact
Contact
Live website
Overview
Your next project
If you want a website
this solid, visual
and well resolved.
I can help turn an idea, a service or a brand into a clear, distinctive experience built to convert.
Contact
FAQ
A page designed to make clearer what I do, what I specialise in and which kinds of projects I am best suited for. The goal is that any person, search engine or AI can understand the profile without losing the tone of the website.
About me
The same core content already present in About, but organised as a more citable and easier-to-scan layer.
Matthias Vera is a freelance web designer and developer in Murcia. He works on web design, bespoke front-end, Drupal and technical SEO for brands, companies and projects that need a clear, fast website with strong visual judgement.
Visual design, custom front-end development, Drupal, content architecture, web performance and technical SEO. The idea is that form, structure and technical foundations work together rather than as separate pieces.
Corporate websites, portfolios, product sites, event websites and editorial or institutional projects where content needs to be organised well, presentation needs to be carefully handled and the technical base has to support future growth.
Both. He can define structure, visual direction and experience, while also building the front-end and integrating the site with CMS platforms such as Drupal, refining performance, responsiveness and technical SEO along the way.
He works from Murcia, but collaborates remotely with brands, companies and teams in other cities when the project is a good fit. Location matters less than whether there is a real need for a better thought-out and better executed website.
He does not separate the visual layer from the technical one. Every project is analysed globally so the website looks good, loads fast, is easy to maintain and genuinely helps explain, rank and convert.
Services
A layer built to clarify scope, technical specialisation and collaboration style without duplicating the services page.
It usually includes structure, hierarchy, visual direction, custom front-end development, CMS integration when needed, responsive behaviour, performance optimisation and a clear technical base for SEO.
Yes. A big part of the experience is tied to Drupal, but other environments can also make sense depending on the project. The focus is not the tool itself, but solving the website properly.
Yes. Some projects benefit more from reviewing architecture, cleaning up front-end code, improving performance, reorganising content or fixing SEO issues than from starting over entirely.
Yes. It is part of the thinking from the beginning: loading times, code cleanliness, semantic structure, responsiveness, crawlable foundations and decisions that help the website not only look better, but perform better too.
Projects
Useful questions to quickly understand whether it makes sense to get in touch and where the work tends to add the most value.
Projects fit especially well when visual judgement, structure and technical execution need to come together: corporate websites, portfolios, product sites, event websites, studios and services with complex content or a clear narrative to build.
No. Murcia is part of the brand and positioning context, but projects can come from anywhere if the work is a strong fit and there is a real need to build a better resolved website.
Both can be considered. More than size, what matters is whether there is a clear reason behind it: launching something new, improving an existing website, organising a brand or solving a real digital communication need.
Process
A way to make explicit something the website already says in the background: design, content and technical foundations are developed as one system.
By understanding the context properly: what the brand offers, what the project needs, what content exists, which problems need solving and what kind of journey makes sense for the user.
It depends on the case, but they are always treated as part of one system. There may be an earlier phase for structure and visual direction, but decisions are also made with CMS, performance, responsiveness and maintenance in mind.
By organising priorities, messages and journeys before decorating anything. The website has to help people understand what is being offered, what matters and where navigation should lead them.
Contact
A final practical layer to make first contact easier and to guide a potential collaboration more clearly.
You can write by email or use the contact section explaining where the project stands, what you need to build, what your goal is and, if you know it, the approximate scope you have in mind.
The more context the better: type of project, current state of the site if it already exists, goals, references, rough timings and any technical or strategic constraint that is already clear.
Yes. Collaboration can be in person or remote depending on the project, but the work is set up to function properly in both situations.
If you have an idea, a pending redesign or a website that needs more clarity, we can review the direction, scope and next step without going in circles.
Write to me with where you are now, what your goal is and what kind of website you have in mind. I will reply personally to see whether I can help and what would make sense as an approach.
Legal information
This policy clearly explains how personal data is handled when you visit this website or contact me to ask about a project.
The data controller for any personal data processed through this website is Matthias Vera. You can get in touch at info@matthiasvera.com.
If you contact me by email or through the contact form, the data you voluntarily provide may be processed: name, email, phone number, information about your project and any other details included in the message.
Minimum technical data connected to the normal operation of the website may also be recorded, such as browser, device or navigation information, always within the limits necessary to maintain the security and proper operation of the site.
The legal basis for processing your data is the consent you give when sending an enquiry or accepting analytics cookies, the application of pre-contractual measures when you request a quote or professional information, the legitimate interest in keeping the website secure, and compliance with legal obligations where applicable.
Your data will be kept for as long as necessary to respond to your request, manage the professional relationship and deal with any legal responsibilities. When the data is no longer needed, it will be deleted or blocked in accordance with applicable regulations.
Your data will not be disclosed to third parties unless there is a legal obligation to do so or unless technical providers are required to help deliver the service, always under confidentiality and security criteria. If you accept analytics cookies, Google may process aggregated browsing data under its own terms as the provider of Google Analytics 4.
You may request access, rectification, erasure, objection, restriction of processing, portability of your data and withdrawal of consent by writing to info@matthiasvera.com. You may also file a complaint with the Spanish Data Protection Agency if you believe the processing does not comply with the applicable regulations.
This policy may be updated to reflect legal, technical or functional changes to the website. Last update: April 2026.
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